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To the people who spend £100k on a watch, its marginal cost is lower. We measure cost in terms of what we have to give up; for most of us we'd have to give up half a house or a few cars.
But if you've already got a ten houses and five cars, you're not likely to get much more pleasure from an eleventh house*. So you're giving up less for something of the same cash price.
Also: price snobbery.
*although some here might argue that there's no limit on how many cars one might want!
1993 ABY Coupe | BMW R1200 GS
A6 3.0 TDI Quattro (aka Sonic's 'ring support/cargo vehicle )
To the people who spend £100k on a watch, its marginal cost is lower. We measure cost in terms of what we have to give up; for most of us we'd have to give up half a house or a few cars.
But if you've already got a ten houses and five cars, you're not likely to get much more pleasure from an eleventh house*. So you're giving up less for something of the same cash price.
Also: price snobbery.
*although some here might argue that there's no limit on how many cars one might want!
I was going to get an Omega, but I'd hardly ever wear it as it would get damaged at work too easily, so I ordered a really nice G-Shock yesterday instead which I'll be able to wear all the time.
Got £100 off it in the sales too
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Last edited by macspring; 3 January 2013, 01:06.
... percentage of wealth
I want that one
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